Leia OwenNov 26, 20217 min2021 Holiday Season: Shop Local Guide Hello and happy holiday season! I am constantly encouraging people to support local businesses by shopping small and the holiday season...
Leia OwenJul 14, 20201 minBrand GuidelinesBrand standards are the rules & guidelines that protect the look and presentation of a business.
Leia OwenJun 26, 20202 min8 Things You Can Do If You're Running Out of Content Ideas1.Free write: I use some Piccadilly writing prompt journals (pictured below - I buy them at Target) in the mornings to get me into content-
Leia OwenJun 11, 20202 minCOMMON QUESTIONS:Q: I have some of my staff managing our social media/marketing, how would I benefit from hiring an outsider to start managing it for us?...
Leia OwenJun 10, 20201 minIntroduction to TikTok𝕎𝕙𝕒𝕥 𝕚𝕤 𝕋𝕚𝕜𝕋𝕠𝕜? TikTok is a social network for video sharing (similar to Vine); users share videos of dancing, singing,...
Leia OwenJun 9, 20201 minDeveloping an Elevator PitchAn elevator pitch is a description of a product, business, or idea that provides an overview in a way that any listener can understand in...
Leia OwenJun 8, 20201 minMarketing Vs. Branding"Are marketing and branding the same thing? If not, how are they different?" Marketing: A set of tools, strategies, and processes used to...
Leia OwenMay 27, 20201 minHow online reviews can benefit your business:When consumers see positive reviews of your business, they are more likely to choose you over your competition. Reviews can significantly im
Leia OwenMay 21, 20202 minCombat Video-Conference Fatigue Many of you may have heard about - and be experiencing- "Zoom burnout" or video-conference fatigue... Here’s a mix of some of my...
Leia OwenApr 20, 20201 minAdapting Social Media Strategy for COVID-19Many plans and marketing strategies have been upended by the changes caused by the coronavirus pandemic. Here are a few pointers on how...
Leia OwenApr 11, 20202 minFacebook Ads Why use Facebook Ads? Facebook gives some of the best audience targeting options. How do Facebook ads work? In general, ads on Facebook...
Leia OwenMar 31, 20202 minQuick Guide for Working From HomeI love working from home, but it may be new and pose unexpected challenges for some of you... here are a few tips and reminders:
Leia OwenMar 12, 20202 minWhat type of learner are you?Here are a few things you can do at work (or home) to help you be more organized and productive, based on your learning style...
Leia OwenFeb 1, 20201 minInstagram Updates for 2020"Hidden likes on Instagram??? What is that about?" This news came out towards the end of last year and smaller groups have been randomly...