Brand standards are the rules & guidelines that protect the look and presentation of a business.

1.Free write: I use some Piccadilly writing prompt journals (pictured below - I buy them at Target) in the mornings to get me into content-

Q: I have some of my staff managing our social media/marketing, how would I benefit from hiring an outsider to start managing it for us?...

𝕎𝕙𝕒𝕥 𝕚𝕤 𝕋𝕚𝕜𝕋𝕠𝕜? TikTok is a social network for video sharing (similar to Vine); users share videos of dancing, singing,...

An elevator pitch is a description of a product, business, or idea that provides an overview in a way that any listener can understand in...

"Are marketing and branding the same thing? If not, how are they different?" Marketing: A set of tools, strategies, and processes used to...

When consumers see positive reviews of your business, they are more likely to choose you over your competition. Reviews can significantly im

Many of you may have heard about - and be experiencing- "Zoom burnout" or video-conference fatigue... Here’s a mix of some of my...

Many plans and marketing strategies have been upended by the changes caused by the coronavirus pandemic. Here are a few pointers on how...

Why use Facebook Ads? Facebook gives some of the best audience targeting options. How do Facebook ads work? In general, ads on Facebook...

I love working from home, but it may be new and pose unexpected challenges for some of you... here are a few tips and reminders:

Here are a few things you can do at work (or home) to help you be more organized and productive, based on your learning style...

"Hidden likes on Instagram??? What is that about?" This news came out towards the end of last year and smaller groups have been randomly...