2021 Holiday Season: Shop Local Guide
Hello and happy holiday season! I am constantly encouraging people to support local businesses by shopping small and the holiday season...
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Leia Owen
- Jul 14, 2020
- 1 min
Brand Guidelines
Brand standards are the rules & guidelines that protect the look and presentation of a business.
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Leia Owen
- Jun 26, 2020
- 2 min
8 Things You Can Do If You're Running Out of Content Ideas
1.Free write: I use some Piccadilly writing prompt journals (pictured below - I buy them at Target) in the mornings to get me into content-
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Leia Owen
- Jun 11, 2020
- 2 min
COMMON QUESTIONS:
Q: I have some of my staff managing our social media/marketing, how would I benefit from hiring an outsider to start managing it for us?...
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Leia Owen
- Jun 10, 2020
- 1 min
Introduction to TikTok
𝕎𝕙𝕒𝕥 𝕚𝕤 𝕋𝕚𝕜𝕋𝕠𝕜? TikTok is a social network for video sharing (similar to Vine); users share videos of dancing, singing,...
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Leia Owen
- Jun 9, 2020
- 1 min
Developing an Elevator Pitch
An elevator pitch is a description of a product, business, or idea that provides an overview in a way that any listener can understand in...
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Leia Owen
- Jun 8, 2020
- 1 min
Marketing Vs. Branding
"Are marketing and branding the same thing? If not, how are they different?" Marketing: A set of tools, strategies, and processes used to...
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Leia Owen
- May 27, 2020
- 1 min
How online reviews can benefit your business:
When consumers see positive reviews of your business, they are more likely to choose you over your competition. Reviews can significantly im
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Leia Owen
- May 21, 2020
- 2 min
Combat Video-Conference Fatigue
Many of you may have heard about - and be experiencing- "Zoom burnout" or video-conference fatigue... Here’s a mix of some of my...
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Leia Owen
- Apr 20, 2020
- 1 min
Adapting Social Media Strategy for COVID-19
Many plans and marketing strategies have been upended by the changes caused by the coronavirus pandemic. Here are a few pointers on how...
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Leia Owen
- Apr 10, 2020
- 2 min
Facebook Ads
Why use Facebook Ads? Facebook gives some of the best audience targeting options. How do Facebook ads work? In general, ads on Facebook...
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Leia Owen
- Mar 31, 2020
- 2 min
Quick Guide for Working From Home
I love working from home, but it may be new and pose unexpected challenges for some of you... here are a few tips and reminders:
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Leia Owen
- Mar 12, 2020
- 2 min
What type of learner are you?
Here are a few things you can do at work (or home) to help you be more organized and productive, based on your learning style...
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Leia Owen
- Feb 1, 2020
- 1 min
Instagram Updates for 2020
"Hidden likes on Instagram??? What is that about?"
This news came out towards the end of last year and smaller groups have been randomly...
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