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You Don’t Have to Monetize Every Good Idea
I have a lot of ideas. This is occasionally useful. It is occasionally expensive. Sometimes it's just inconvenient.


I Thought Owning a Business Would Give Me More Control Over My Time
One of the things that appealed to me about working for myself was flexibility.
Hygge House Books: A Case Study in Small Business Consulting, Marketing Education, and Building Confidence Through Strategy
Hygge House Books case study: small business marketing consulting that brought clarity, priorities and a realistic plan.


I Have a Lot of Jobs. Technically, They’re All the Same Job.
One of the questions I am surprisingly bad at answering is, “What do you do?”


Things I Have Googled Because I Own a Business
Owning a business has made me temporarily knowledgeable about an absurd number of things. Not actually knowledgeable. That distinction is important.


I Don’t Want to Build an Agency
There is a fairly standard story about how a service business is supposed to grow.


I Built a Business by Saying Yes. Now I’m Learning When to Say No.
A significant portion of my business exists because I said yes to things I had never done before.


I’ve Worked With 300+ Brands. Here’s What Small Businesses Usually Get Wrong About Marketing
After working with hundreds of brands and organizations, I’ve seen a lot of different versions of the same problem.


How to Use Social Media to Grow Your Side Hustle
How to Use Social Media to Grow Your Side Hustle
In today's digital age, social media is a powerful tool for entrepreneurs looking to grow their side hustles. With billions of users worldwide, social media platforms offer unprecedented opportunities to build a brand, engage with audiences, and drive sales. This guide will provide practical strategies for leveraging social media to expand your side hustle effectively.


Tools Crucial for Small Business Success
Tools Crucial for Small Business Success
In the competitive world of business, small businesses need to leverage every advantage they can get. One of the key ways to do this is through the strategic use of tools designed to enhance efficiency, productivity, and growth. This guide will explore some of the essential tools that are crucial for the success of a small business in today’s digital age.


How to Grow Your Email List as a Small Business
How to Grow Your Email List as a Small Business
For small businesses, an email list is a valuable asset. It’s a direct line to your customers and prospects, allowing for personalized communication and fostering long-term relationships. Growing this list is a strategic process that involves more than just asking people to sign up. This guide will explore effective techniques to expand your email list, ensuring a broader reach and deeper engagement with your audience.


Launching Your New Business Venture on Social Media
How to launch a new business on social media: choose the right platforms, build buzz before launch, plan launch content, engage your audience, use paid ads and measure results.


Office Alternatives
Office Alternatives
The traditional office setup has undergone a significant transformation in recent years, especially with the rise of remote work and digital technology. For many businesses and entrepreneurs, conventional office spaces are no longer a necessity. Instead, a variety of alternative workspaces have emerged, offering flexibility, cost-efficiency, and tailored solutions to diverse work needs. This blog post explores the various office alternatives available toda


How to Plan Out Your Small Business Social Media Content
How to Plan Out Your Small Business Social Media Content
Social media is a crucial platform for small businesses looking to connect with their audience, build brand awareness, and drive growth. However, the key to success on these platforms is not just regular posting, but strategic planning and content creation. This guide will delve into the essentials of crafting an effective social media content strategy for small businesses, ensuring that every post drives toward your bu


Must-Have Resources for Every Business Owner: Podcasts, Books, and More!
Must-Have Resources for Every Business Owner: Podcasts, Books, and More!
Running a successful business requires continuous learning and staying up-to-date with the latest strategies and insights. Luckily, there are numerous podcasts, books, and resources available that can help you sharpen your entrepreneurial skills and navigate the ever-evolving business landscape. In this blog post, I’ll share some of my top recommendations for podcasts, books, and resources that will insp


5 Software Tools That Make My Life Better as a Freelancer / Business Owner
5 Software Tools That Make My Life Better as a Freelancer / Business Owner
As a freelancer and business owner, I understand the importance of staying organized and productive while juggling multiple projects and clients. That's why I highly recommend the following software tools to help streamline your workflow and make your life easier.


Spring Cleaning: Reflections for Biz Owners
Spring Cleaning: Reflections for Biz Owners


Combat Video-Conference Fatigue
Combat Video-Conference Fatigue
Many of you may have heard about - and be experiencing- "Zoom burnout" or video-conference fatigue...


Quick Guide for Working From Home
Quick Guide for Working From Home
I *love* working from home, but it may be new and pose unexpected challenges for some of you... here are a few tips and reminders:


What type of learner are you?
What type of learner are you?
Here are a few things you can do at work (or home) to help you be more effective and productive, based on your learning style:
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