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The Fractional Marketing Department

A full marketing team that knows your business and your community, without hiring one.

 

When a business outgrows doing its own marketing, the usual next step is hiring one person and hoping they can do it all: strategy, social media, design, email, the website, and events. That’s a lot to ask of one hire. Our Fractional Marketing Department gives you a whole team instead, working under one plan, with Leia leading the strategy.

Is this right for you?

Yes, if you:

  • Are an established business or nonprofit juggling several marketing channels

  • Have been thinking about hiring a marketing person, but aren't sure you can keep them busy or afford a full-time salary

  • Want strategy and execution handled by the same people

  • Run events, campaigns, or busy seasons that need more hands at certain times of the year

  • Want a long-term partner, not a one-off project

 

One hire vs. a full team

  • Skills: One in-house hire is usually strong in one or two areas. Our Fractional Marketing Department covers strategy, content, design, email, web, and events.

  • Time to ramp up: One hire means recruiting, onboarding, and training. We start with a plan in the first month.

  • Coverage: One hire is out when they're sick, on vacation, or move on. Our team keeps things moving.

  • Local connections: With one hire, it depends on the person. With us, local connections are built into how we work in Hudson, Marlborough, and MetroWest.

 

What's included

  • An annual marketing plan, reviewed and adjusted throughout the year

  • Social media content, design, and print materials

  • Email newsletters and campaigns

  • Website updates, blog posts, and local SEO

  • Event promotion and community partnerships

  • Regular check-ins and monthly recaps of what we did and what's next

 

How it works

  1. Start with a conversation about your goals, busy seasons, and current marketing.

  2. Get a custom proposal for a 12-month partnership.

  3. Meet your team and get your first-month plan.

 

What it looks like in real life

  • Renew You MedSpa: long-term strategy, brand growth, and fractional marketing for a med spa in Hudson. Read the case study

  • Earth & Aerial Yoga: fractional marketing support that helped a Hudson yoga studio move beyond DIY marketing and strengthen its brand. Read the case study

 

Frequently asked questions

Why 12 months?

Good marketing builds over time. A full year lets us plan around your seasons, learn what works, and actually see results.

 

Can I keep doing some of my own marketing?

Absolutely. We'll decide together what we handle and what stays with you or your staff.

 

Ready for a marketing department of your own?

 

Request a Proposal →

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