Case Study: A New Website for the Hudson Business Association

As President of the Hudson Business Association, I also led the HBA's website project, and it's one of the pieces of local work my team and collaborators are proudest of.

The challenge

The HBA connects Hudson businesses through member lunches, coffee networking, pop-ups, and community events like the Hudson Holiday Stroll. As a volunteer-run organization, it needed a website its own leadership could update day to day, and an easier way for members to join, renew, pay, and see what's coming up.

What we built

• A new Wix website the HBA's volunteer leadership can update themselves

• Online membership sign-up and payments

• An events calendar for member lunches, coffee networking, pop-ups, and community events

• Member benefits, mission, and who-we-serve content drawn from the HBA's existing materials

• Links into the HBA's Facebook page, Instagram, and members-only Facebook group

Why it matters

For a small association, a website isn't a brochure; it's the front desk. Moving to a site the HBA can manage day to day means event details go up faster, new members can join without a back-and-forth, and the organization isn't waiting on an outside vendor for every small change.

Results

[LEIA: launch date]

[LEIA: a number or two, like new member sign-ups, online payments, or page views since launch]

[LEIA: a quote from an HBA board member]

Want something similar?

We help business associations, nonprofits, and small businesses across MetroWest build websites they can actually keep up with. Reach out at WorkWithLeia.com.