Brand Guidelines

Brand standards are the rules & guidelines that protect the look and presentation of a business. They help standardize design and creative work in order to maintain the integrity of the brand.

Standards can include: Color Palette Typography Logo Design, Wordmarks, Spacing and Size Restrictions

Consistency is crucial in making your brand recognizable and reliable. Following the standards means the overall identity is cohesive, which has many benefits, including increasing your brand’s perceived value.