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It's Time To Update Your Google Listing!

Whether you've never heard of it, set it up when you opened and haven't looked back since, or regularly use it update your business hours - check out this quick guide to what a Google Business Listing is and why it matters for your business:

Whether you've never heard of it, set it up when you opened and haven't looked back since, or regularly use it update your business hours - check out this quick guide to what a Google Business Listing is and why it matters for your business:


"What *is* a Google Business listing?"

Google Business, previously known as Google My Business, is a free online platform provided by Google that allows businesses to create and manage their presence on Google searches. By creating and verifying a Google Business Listing, you can display important information about your business: name, address, phone number, business hours, and more.

To create a Google Business Listing, a business owner or manager needs to go to the Google Business website and sign up for an account. Once you have created an account, you can in business details. You can also upload photos of your business and products or services and respond to customer reviews.


"Why does having a Google Business Listing matter?" It's important for businesses to keep their Google Business Listing up to date and accurate, as this can impact visibility in search results. By regularly updating information, responding to customer reviews, and adding new photos - a business can improve their chances of being seen by potential customers and driving more traffic to their website. When someone searches for a business on Google, the search engine will display a map and a list of nearby businesses that match the search criteria. This is commonly known as the "local pack." By having a Google Business Listing, a business can appear in the local pack and increase their chances of being seen by potential customers.


"How can I use a Google listing for marketing my business?" Google Business offers several features that businesses can use to manage an online presence and connect with customers. Here are some of the main features:

Business information management: Businesses can manage their business information, such as their name, address, phone number, website URL, business hours, and more. They can also add photos and videos to showcase their products or services.

  1. Customer reviews: Businesses can read and respond to customer reviews on their Google Business Listing. This can help them understand their customers' needs and improve their products or services.

  2. Messaging: Customers can message businesses directly from their Google Business Listing using the messaging feature. This allows businesses to answer questions and provide support to their customers in real-time.

  3. Posts: Businesses can create posts on their Google Business Listing to share updates, special offers, and other information with their customers.

  4. Insights: Businesses can view insights into how their customers are interacting with their Google Business Listing. This includes information such as how many people have viewed their listing, how they found it, and what actions they took (such as visiting the business's website or requesting directions).

  5. Booking: Some businesses can enable customers to book appointments or make reservations directly from their Google Business Listing.

By using these features effectively, businesses can increase their visibility, attract more customers, and build a strong online reputation.


Need help managing your account? I'd be happy to work with you on your Google Business Listing.


Here are three ways we could work together: * 1:1 Strategy Session: book a session (or several) for an in depth look at how these tools work, learn how to use the site features, and build a strategy for how to make the most out of this (free!) resource when marketing your business. * Post Templates: A custom set of designed-for-you templates with captions and a suggested posting calendar - everything done for you and ready for you to post on your own. * Complete management of your Google Business Listing (recurring on a monthly basis for 3, 6, or 12 months). Available as part of a comprehensive monthly plan or on its own.


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