Marketing Vs. Branding

"Are marketing and branding the same thing? If not, how are they different?"

Marketing: A set of tools, strategies, and processes used to advertise and promote products, services, or companies.

Branding: A marketing practice of thoughtfully determining who you are as a business. This includes: mission, values, and what sets you apart from competitors. These are represented by logo, website, and other visuals.

You should have strategies for both- they have different goals and different results: 🐔 or 🐣? Branding comes first, Marketing comes second 👩‍💼 Marketing grabs customer attention; Branding holds on to it 👩‍🏫 Branding increases recognition and loyalty; Marketing increases sales 👩‍💻Marketing strategies are ongoing and evolve; Branding is “forever” 👫 Branding not only impacts your customers - it also impacts your team 🗓Branding is a long-term strategy. Marketing is an ongoing series of tactics. Still lost? I'd be happy to walk you through both and develop branding and/or marketing strategies for your business. The best part: Your first consult is FREE


0 views

351-201-0894

P.O. Box #65, Maynard MA 01754

©2019 by Leia Owen - Marketing & Business Consulting. Proudly created with Wix.com