"Are marketing and branding the same thing? If not, how are they different?"
Marketing: A set of tools, strategies, and processes used to advertise and promote products, services, or companies.
Branding: A marketing practice of thoughtfully determining who you are as a business. This includes: mission, values, and what sets you apart from competitors. These are represented by logo, website, and other visuals.
You should have strategies for both- they have different goals and different results: đ or đŁ? Branding comes first, Marketing comes second đ©âđŒ Marketing grabs customer attention; Branding holds on to it đ©âđ« Branding increases recognition and loyalty; Marketing increases sales đ©âđ»Marketing strategies are ongoing and evolve; Branding is âforeverâ đ« Branding not only impacts your customers - it also impacts your team đBranding is a long-term strategy. Marketing is an ongoing series of tactics. Still lost? I'd be happy to walk you through both and develop branding and/or marketing strategies for your business. The best part: Your first consult is âšFREEâš