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Marketing Trends & Updates - Spring 2023

Instagram & Facebook:

Meta announced a new paid verification subscription service called Meta Verified - they are offering a slow roll out and a waitlist is available (yep, I'm on it! I'll report back on my experience). For $11.99 a month on the web and $14.99 a month on iOS, users on Instagram and Facebook will be able to submit their government ID and get a blue verification badge, customer support, impersonation protection, and more. Businesses are not currently eligible to apply for Meta Verified and as of now users will not be able to change their profile name, username, date of birth, or profile photo without going through the application process again.