Instagram Reels is a video feature that allows users to create short, engaging videos. Users can access Reels from their Explore page or from their own profile. Reels can be edited with various creative tools such as music, filters, text, and stickers. Reels provide a fun way for users to showcase their creativity, connect with others, and discover new content. Beyond Instagram, you can also share your Reels to Facebook, TikTok, YouTube #Shorts, and on your website or in email and text campaigns.
Here are 7 tips for using Instagram Reels:
Keep it short and sweet: Reels are meant to be short and attention-grabbing, so keep your videos under 30-60 seconds and aim to capture your audience's attention within the first few seconds.
Add music and effects: Make your Reels stand out by adding popular music tracks (“trending audio”) and creative effects that are relevant to your content.
Use captions: Add captions to your Reels to make it easier for viewers to understand your message, especially if you are sharing tutorials or instructional content.
Showcase your brand: Use Reels to showcase your brand and its values by incorporating your brand colors, logo, and visual style into your videos.
Keep it relevant: Make sure your Reels are relevant to your target audience and align with your brand messaging and values.
Collaborate with others: Partner with influencers or other brands to create engaging and entertaining Reels that can help you reach a wider audience.
Share on other platforms: Share your Reels on other social media platforms or your website to increase your visibility and reach new audiences.
I have a NEW Reels package available! Free yourself from worrying about content ideas, filming videos, finding the right audio, writing captions, and then getting around to posting your Reels ... you’ll get a batch of Reels made for you, ready to post! The process: Step 1 - Planning Meeting: We'll meet to discuss your brand, your goals, and write up a content plan for our upcoming shoot!
Step 2 - Capture Content: A 2-3 hour video shoot, on-location with you and/or your team, to capture the footage we'll use for your Reels. Step 3 - Receive your Reels, ready for posting! All videos, captions, etc. will be shared (with instructions) via Google Drive. Package includes:
8 ready-to-go, edited & brand appropriate Reels videos (that can be shared on other platforms, too!)
Audio and cover photos for each Reel
Suggested captions, hashtags, and mentions for each Reel … in other words, everything you’ll need to share Reels! You can also add on a (discounted!) strategy session to discuss how, when, and where to share each video and plan out future Reels for yourself.
I have *one* open slot left for April and *two* open slots for May!