Introduction to TikTok

𝕎𝕙𝕒𝕥 𝕚𝕤 𝕋𝕚𝕜𝕋𝕠𝕜? TikTok is a social network for video sharing (similar to Vine); users share videos of dancing, singing, jokes, and lip-syncs... you can think of it as socially-distanced karaoke 😁

𝔸𝕟𝕕 𝕤𝕙𝕠𝕦𝕝𝕕 𝕀 𝕓𝕖 𝕦𝕤𝕚𝕟𝕘 𝕚𝕥 𝕗𝕠𝕣 𝕞𝕪 𝕓𝕦𝕤𝕚𝕟𝕖𝕤𝕤? Like Facebook, Instagram, etc. - There are currently business profile options and paid ad opportunities.

However, there are no ways to directly make money from TikTok. Many popular users reach their followers through TikTok videos but send them over to Twitter, Snapchat, Instagram, etc. It's important to note that, similar to SnapChat and a few other platforms, the average age of TikTok users is younger than networks like Facebook, LinkedIn, etc. I might recommend TikTok for musicians, artists, and performing arts organizations, as well as anyone looking to further develop their personal brand - but probably not for retailers, restaurants, etc. The bottom line: When choosing whether or not to invest your time or money into a social platform, identify your target demographic and which platform they are using the most (I can help you with this!).