Here's a quick rundown of things to know:
Artificial intelligence technologies are emerging that offer various automations based on data collection, analysis, and observations of trends that can be used for misc. marketing efforts.
You may have heard of "Open AI," "Chat GPT," "ChatSonic," "Seamless.AI," etc. Many of these are in the *early* stages and have lead to mixed results ... sometimes they work, sometimes they don't, and in the case of some journalists the results are completely bizarre and unsettling (I'll send you a link to those stories if this piqued your interest).
All AI marketing tools thus far do rely on input and management from actual humans. They can be viewed as a support tool or software to aid marketers, but shouldn't replace any employees, contractors, etc.